In South Korea, subway riders are becoming addicted to free TV on their cellphones. But declining ad revenue and mounting debt may force cellular operators to pull the plug.
Lee Suk-hee can stomach much of the belt-tightening that South Korea’s gasping economy has asked of her, including fewer shopping sprees and more nights eating dinner at home.
But here’s where the 47-year-old homemaker draws the line: Don’t try to take away the free reality TV she watches on her cellphone while riding the subway every day.
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