NAB: Digital Rapids enhances C2, announces MediaMesh

Exhibiting at NAB 2009 in Las Vegas this week, encoding vendor Digital Rapids announced new enhancements to its content delivery software and a new media distribution appliance, as well as other news. The company's Digital Rapids C2 data delivery software now includes support for unicast, multicast and hybrid distribution models and is targeted at overcoming traditional ip network performance issues. The new MediaMesh RX appliance is aimed at receiving and repurposing content from centralized distribution sources to enhance syndicated ad delivery of ad spots through long-form content to broadcast affiliates and distribution partners.