YouTube continued its push for premium content Thursday announcing several content deals with Hollywood studios that will bring scores of movies and TV shows to the Google-owned site. The Goog mentioned in the release that a paid model for the premium content could be floated, which would be a marked change for a company whose bread and butter has always been free, UGC video content.
MGM, Lionsgate, CBS, and Sony all agreed to send content to YouTube as part of the agreement, and advertising revenue generated from ad placements around this content will be split between the studios and YouTube.
A YouTube spokesman also disavowed the Credit Suisse report released last week that posited that YouTube was set to lose close to $500 million in 2009, saying it was assumptive rather than fact based.
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